Role Overview

Telecor is seeking a dynamic, results-driven Sales & Marketing Coordinator to elevate our brand presence and support cross-functional growth initiatives. In this role, you will coordinate and execute comprehensive marketing strategies across digital, print, email, and event channels. Working closely with internal teams, channel partners, and external vendors, you will help develop impactful campaigns that align with company goals. The ideal candidate is an exceptionally organized multitasker with a blend of creative flair and analytical thinking, capable of managing diverse projects simultaneously under tight timelines.

Core Responsibilities

• Campaign Execution: Support the planning, coordination, and deployment of multi-channel marketing initiatives across digital, social media, email, and print platforms.
• Collateral Development: Collaborate with the Marketing Manager to produce high-quality promotional materials, including brochures, case studies, newsletters, and landing pages.
• Website & Content Management: Oversee content calendars and regularly update website assets, ensuring product pages, blogs, and marketing forms are current and accurate.
• Sales Enablement: Equip the sales team with updated presentation decks, customer-facing documents, market research, and targeted campaign assets.
• Training Program Support: Coordinate online training initiatives by managing course registrations, tracking certifications, and maintaining flawless communication with participants.
• Brand Stewardship: Maintain absolute brand consistency across all corporate touchpoints through meticulous proofreading, layout reviews, and quality control.
• Event Logistics: Manage inventories, order promotional items, and coordinate marketing requirements for trade shows and corporate presentations.
• Implements marketing and advertising campaigns to support company sales, brand awareness, and visibility goals by preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating content calendars.
• Supports the planning, coordination, and execution of marketing campaigns across digital, print, email, social media, website, and event channels.
• Assists with email marketing activities by preparing campaigns, testing emails, managing contact lists, segmenting audiences, and assisting with campaign reporting.
• Collaborates with the Marketing Manager to produce promotional materials, including brochures, one-pagers, case studies, newsletters, email campaigns, website content, and landing pages.
• Supports and develops online training initiatives by assisting with the creation of new training courses, course registrations, user access, training records, exam tracking, certificates, and communication with training participants and internal teams.
• Collaborates with internal teams, external vendors, printers, web developers, consultants, and channel partners to complete projects accurately and on time.
• Maintains brand consistency across all marketing materials by following company standards, proofreading content, reviewing layouts, and ensuring consistent messaging and design.
• Edits product demo videos and supports the design of marketing materials, graphics, and visual assets for new product launches and product-focused campaigns.
• Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.
• Maintains and updates website content, including product pages, resource materials, blogs, forms, landing pages, and other marketing-related sections.
• Supports the Sales team by providing updated sales materials, presentations, product information, customer-facing documents, campaign assets, and market research.
• Researches competitive products by identifying and evaluating product characteristics, industry trends, customer segments, advertising strategies, product positioning, pricing, and market opportunities.
• Plans and supports meetings, trade shows, webinars, and other events by identifying, assembling, and coordinating requirements; establishing contacts; creating booth graphics; developing schedules and assignments; coordinating mailing lists; assisting with event logistics; and communicating with clients, attendees, vendors, and internal teams before, during, and after events.
• Tracks and reports on marketing performance using data from email platforms, website analytics, CRM tools, social media platforms, and other digital marketing systems.
• Updates job knowledge by participating in educational opportunities; reading trade publications.
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

Basic Qualification

• Experience in marketing coordination, digital marketing, communications, or a similar role.
• Knowledge of traditional and digital marketing, content marketing, social media marketing, email marketing, and campaign coordination.
• Solid computer skills, including Microsoft Office, Photoshop, Illustrator, Adobe Creative Suite, Canva, WordPress, email marketing software, and social media platforms.
• Strong writing, editing, proofreading, and communication skills.
• Experience assisting with event coordination, client communication, vendor coordination, and event-related administrative support.
• Familiarity with content management systems (CMS), customer relationship management (CRM), and learning management system (LMS) tools.
• Working knowledge of HTML, email design, landing pages, website content formatting, and digital content best practices.
• Familiar with the tools and concepts involved in graphic design, brand guidelines, print production, digital asset preparation, and visual content development.
• Basic video editing skills for product demo videos, training content, and promotional materials.
• Experience using analytics tools to review campaign performance, website activity, email engagement, social media metrics, and marketing results.
• Strong organizational skills with the ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Excellent communication and presentation skills.
• Strong attention to detail, problem-solving skills, and the ability to work both independently and collaboratively.

Preferred qualifications

• Bachelor’s degree (or equivalent) in marketing, advertising, or communications.
• Experience with a product manufacturer, technology company, B2B organization, or channel partner environment.
• Experience supporting product launches, trade shows, webinars, online training programs, newsletters, website updates, and digital marketing campaigns is considered an asset.
• Experience with CRM systems, online learning platforms, sales enablement tools, and website maintenance or refresh projects is considered an asset.